LINE Users in Thailand 2025: Key DataReportal Insights and What Businesses Must Do Next
In 2025, LINE continues to dominate Thailand’s digital landscape. According to the latest insights from DataReportal, LINE remains the most widely used communication platform in Thailand, surpassing Facebook Messenger, WhatsApp, and Instagram DMs. With more than 54–56 million active users, the platform maintains near-universal penetration across Bangkok, Phuket, Chiang Mai, Pattaya, and Chonburi. For brands and agencies, this makes LINE not only a messaging app, but the primary gateway to reaching the Thai consumer.
At Fortune International Thailand, we help global companies understand and leverage these trends through powerful digital strategies, including web design Phuket, WordPress Bangkok development, and SEO in Thailand. Below is an expert breakdown of the 2025 LINE data—plus what your business must do to stay ahead.Outsourcing Web Design & Digital Development
LINE Dominates Thailand’s Digital Communication in 2025
DataReportal’s 2025 Thailand overview confirms that LINE remains the country’s most trusted and most frequently used app. Over 92% of internet users use LINE weekly, and more than 70% follow at least one brand or business account.
Why Thais rely on LINE
- It is deeply integrated into daily life: payments, shopping, food delivery, banking, and customer support
- Government entities use LINE for communication
- Businesses use LINE OA for loyalty programs, chat-based support, and promotions
- It provides a more private and controlled environment than Instagram or TikTok
This ecosystem creates a unique digital infrastructure where consumers interact with brands inside the same app they use with family and friends.
2025 LINE User Behavior Trends (DataReportal + Industry Analysis)
1. LINE Official Accounts (OA) are growing faster than websites
Over 85% of Thai shoppers interact with a brand via LINE OA before visiting a website.
This changes how companies must design digital funnels—especially for travel, hospitality, retail, and real estate in Phuket, Bangkok, and Samui.
2. Younger audiences are returning to LINE
Even though TikTok remains a leader for entertainment, Gen Z increasingly uses LINE for:
- school and university groups
- part-time job communication
- shopping via LINE Shopping
- customer support
This creates new micro-audiences inside the platform.
3. Rich media performs strongest
Based on 2025 insights:
- carousel promotions
- LINE VOOM short videos
Interactive coupons have the highest engagement among Thai users.
4. LINE Ads and Retargeting Skyrocket
LINE Ads now integrate with:
- Google Analytics
- Meta Ads
A Strong Website Integrated with LINE
Even though LINE is dominant, DataReportal shows that 68% of users still visit a company website after engaging with a LINE OA.
This makes high-quality web design essential.
At Fortune International Thailand, we help businesses build:
- conversion-focused web design
- performance-optimized WordPress websites
- multilingual
Industries We Serve solutions for tourism, real estate, legal, and hospitality
SEO in Thailand Must Align with LINE Behavior
Users often discover brands via LINE, but rely on Google before making a decision.
That means SEO in Thailand must strengthen trust signals across city-specific search terms:
- “best hotels in Phuket”
- “law firms in Bangkok”
- “property management Chiang Mai”
- “wellness retreats Koh Samui”
- “digital agencies Pattaya”
Your website should support the customer’s research journey after they discover your brand on LINE.
Customer Experience Must Be Mobile-First
92% of LINE users access the app on mobile.
Therefore, a website that is slow, non-responsive, or poorly structured directly loses conversion.
This is why Fortune International Thailand builds:
- 100% mobile-first WordPress themes
- lightning-fast hosting
- user-friendly navigation for Thai and international audiences
- professional SEO architecture optimized for Thailand’s search trends
How Fortune International Thailand Helps You Win in 2026
High-End Websites
- custom WordPress themes
- mobile-first development
- websites optimized for LINE-linked traffic
- multilingual design
Advanced SEO in Thailand
- Thai and English keyword strategies
- E-E-A-T optimization
- local city-based SEO
- Google Business Profile optimization
Web Design Studio
- modern UI/UX
- speed optimization
- conversion funnels
- custom integrations with LINE OA
Digital Outsourcing for Agencies
- We provide white-label services for global agencies seeking reliable development and SEO teams in Thailand.
